Euromobile Moving Billboards possesses a great amount of research material to prove that campaigns involving mobile billboards are the cause of success. Different studies done at home as well as abroad make clear that advertising by means of bills and posters create a better recognition state with the target group and produce a higher memorization of the communicated message.
The spontaneous recognition is generally not tested on traditional advertising by means of bills and posters. Research among 50 mobile billboard campaigns has shown that the spontaneous memorization lies between the 1% and the 3%. This outcome supports once again the efficiency of advertising by means of bills and posters. The effective reach of mobile billboards lies about 20 say 37% higher than traditional posters and billboards.